Consiglio's Kitchenware was born from a love of Italian cuisine and high quality products. Forty two years later, the family run business operates internationally and has become synonymous with high quality service as well as competitive pricing. Starting out as a small brick and mortar business, this kitchenware retailer now boasts a global online presence and very strong online sales.
We first met Consiglios Kitchenware in 2008. Their existing website was not functioning properly and lacked the functionality they needed for growth. They were eager to take their business to the next level, but lacked the eCommerce support. Their existing eCommerce agency wasn't being proactive about moving forward with their online business so they approached us for new insights and by the end of the week they switched to Odegi.
Odegi's approach was evolutionary, not revolutionary. Our priority was to address the errors on the existing site. We then worked with Consiglio's to establish their functional requirements, amongst which was to implement a solution to streamline eCommerce fulfillment shipping. They lacked a mobile presence, which was limiting their reach. They needed an updated look and increased functionality to facilitate international brand growth. In order to improve site performance in international markets, they also required more control over content and pricing.
Owner I Consiglio's Kitchenware
Consiglio's Kitchenware was ready to take the family business to the next stage; process streamlining and eCommerce optimization was key in growing their operation.
Commerce fulfillment and processing was a major headache for the Consiglio's Kitchenware team as the mostly manual process was very time consuming. A solution was implemented that enabled the Consiglios Kitchenware team to batch print labels, quote and ship using all shipping carriers in one dashboard. Order fulfillment times were reduced from from many hours a day to a few hours a week.
To maximize online performance, website search, checkout and email marketing were optimized for better results. A smart search solution was implemented to allow customers to find products faster and with more accuracy; resulting in a 50% increase in search related sales. Customers were also able to pay in one step and in their local currency, when a custom checkout process was introduced, which also reduced shopping cart abandonment. Finally, email marketing was taken to the next level by providing an integrated email marketing solution that turned customer data into sales.
Globalizing their operation was a goal that Consiglio's Kitchenware achieved through mindful consultancy and strategic planning. Odegi provided the technology and infrastructure for Consiglios Kitchenware to sell globally. They now had full control to create and display different content & pricing, targeting different markets with ease.
Furthermore, Consiglios Kitchenware enjoyed international digital growth and localized visibility as an international SEO strategy & migration plan was implemented; enabling them to get better exposure to their targeted audiences.