Case Study

233% Increase in Online Sales: From Vision to Reality

Client

GL Sciences

Industry

Lab Equipment Supplies

Services

End-to-end eCommerce strategy, website redesign, optimization, and digital marketing.

Years as an Odegi Client

6+ Years of Partnership

GL Sciences

GL Sciences, a leading manufacturer and distributor of lab equipment supplies, sought an eCommerce partner to grow their online sales. Their existing web store lacked crucial functionality to effectively sell to scientists and they had yet to tap into the potential of digital marketing, resulting in limited sales and missed opportunities.

Odegi partnered with GL Sciences to implement a comprehensive eCommerce strategy that enhanced their online presence and drove digital growth.

Key Results:

233%

Increase in Online Revenue

536%

Increase in Web Traffic

23%

Increase in AOV

How We Did It

Leveraging our Odegi Growth Framework, we developed a holistic eCommerce growth plan tailored to GL Sciences’ unique needs.

This end-to-end strategy focused on attracting the right customers, improving conversion rates, and driving repeat business.

Attract:

Online Advertising & Shopping Ads – Targeted ad campaigns to reach scientists and lab professionals.
SEO & Content Strategy – Improved search rankings and organic visibility.
YouTube & Display Ads – Enhanced brand awareness and engagement

Convert:

Website Redesign & User Experience – Built a modern, mobile-optimized site with an improved UI.
Conversion Optimization – Streamlined navigation, checkout, and product discovery.
Product Catalog Management – Structured and categorized lab equipment for better searchability.
Sales Landing Pages & On-Site Marketing – Created high-converting product pages and promotions.

Retain:

Email Marketing & Nurturing Funnels – Built automated email sequences to engage and convert visitors.
Remarketing Strategies – Re-engaged site visitors through targeted ad campaigns.

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