
Selling B2B on Shopify
Shopify now brings its proven consumer ecommerce expertise to B2B ecommerce, giving you the platform power that converts millions of buyers daily.
✓ One unified platform for wholesale and direct-to-consumer businesses
✓ Built-in B2B features: customer-specific pricing, bulk ordering, and company accounts
✓ World-class buyer experience as smooth as consumer ecommerce

Why Manufacturers Choose Shopify B2B
Your business customers now expect the same seamless, self-service experience they get when shopping for themselves. Clunky catalogs and manual ordering processes are driving buyers to competitors.
Built-in B2B Features
Customer-specific catalogs & pricing
Show different products and prices to different buyer types. Create personalized experiences for each customer segment.
Volume pricing with automatic quantity breaks
Discounts that apply automatically based on order size. Encourage larger orders with tiered pricing that works seamlessly.
Company profiles with multiple buyers and locations
Manage complex business relationships with role-based access. Handle multi-location companies with ease.
Quick bulk
ordering capabilities
Buyers can order multiple variants from one page or upload CSV files. Speed up the ordering process for repeat customers.
Sales rep permissions and workflow automations
Your team can place orders for assigned accounts with automated processes. Streamline your sales operations.
Flexible payment terms including NET payment
Offer credit terms and invoice-based purchasing. Handle complex B2B payment requirements with built-in flexibility.
All-in-One Platform Simplicity
Unified inventory
management
Real-time stock levels across B2B, retail, and all sales channels. Never oversell or lose track of inventory again.
Single customer
database
All customer data in one place, whether they're B2B buyers or retail customers. Complete view of every relationship.
One team,
one system
Your staff learns just one platform instead of juggling multiple tools. Reduce training time and operational complexity.
Brand
consistency
Maintain the same look, feel, and experience across all customer touchpoints. Strengthen your brand at every interaction.
Unified
analytics
Track B2B and retail performance from a single dashboard. Make data-driven decisions with complete visibility.
Multi-market
management
Manage multiple markets, regions, and localized sites from one platform. Scale globally while maintaining local relevance and compliance.
Built for Speed and Scale
Launch in weeks,
not months
Built-in B2B features ready out of the box. Skip the lengthy development cycles and get to market quickly.
8,000+ apps
available
Extend your store with the largest ecommerce app ecosystem. Find solutions for any business requirement.
Reduce tech
debt
Streamline operations and cut development costs by running everything on one platform. Eliminate system integration headaches.
Seamless
integrations
Connect with your ERP, CRM, and existing business tools. Shopify plays well with your current tech stack.
Get a Free Shopify
B2B Demo
Our team will show you Shopify's B2B features in action, demonstrate key capabilities for your business, and discuss how the platform can modernize your B2B sales process. We look forward to discussing your business needs.
Prefer to talk now? Call 1-866-388-8229


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